Tag Archives: Marketing

Updated for August: Facebook Pages vs Groups

If you’ve read anything on the difference between Facebook pages and groups that’s older than two months, chances are it’s probably outdated. The Facebook team has steadily been updating the pages and group features every other month! Groups in particular had been lagging behind in features until facebook recently revamped them. (see chart)

Here’s an updated guide to the features of Fan Pages and Groups. If I’ve missed anything please leave a comment and let me know. I want to keep this list current!)

Fan Pages: brand produced; fan driven

Pages are good for Brands, Celebrities, Bands, Companies, Non-Profits etc…

Think the energizer bunny. Pages don’t ignite like groups do but, if done right, they are great as a long-term solution to interacting and learning about your customers.

Groups: content produced; member driven

Groups are good for Common Interests, Protests, Petitions etc…

Think of a drag race or political campaign. They take off and gain momentum extremely quickly but the growth usually plateaus after a short period of time. I look at groups as either a great place for discussing common interests or raising awareness quickly.

Pages_vs_Groups (click for full size)

Pages vs Groups

Pages vs Groups

Advertisements

1 Comment

Filed under Social Media

What Happens After You Sell A Product For Free

gotoImage

Chris Anderson is the editor-in-chief of Wired Magazine and author of The Long Tail.

Recently Chris came out with a new book (he’s giving away) that is causing quite a controversy.  If Seth Godin is with Anderson, I’m going to have to side with them as opposed to Malcom Gladwell. But that’s not the point.

The point, regardless of who’s right, is the POSSIBILITIES this pricing model creates.

Getting creative with this new pricing model may just save the music industry and many others that are slowly dying due to digital distribution.

Read it for yourself. You have 3 choices.

Free Itunes download. Full unabridged book

Free Full e-book on Scribd. Also available for download

Buy the book on Amazon for $26.99

What do you think?

Leave a comment

Filed under Books

How to Think Visually

I have been making an effort to think through things more thoroughly and develop my ideas from start to finish. Sadly, I have gotten in the habit of taking my ideas from incubation to excitement to putting them in storage for a later time. So I did some research and found a few great resources to help through the process to execution. Here are the top 5 resources that have helped me be a better visual thinker and ideator.

  1. Dan Roam’s book, Back of the Napkin. Nope, it’s not free but it’s worth the couple dollars. The book is packed with info on solving problems and selling ideas with pictures. If your not convinced, check out his site and download some of the free pdf’s. The <6><6> rule has been especially helpful for me.
  2. Bubbl.us is a free brainstorming app that allows you to create and save mindmaps online. It’s a little tedious at times, but I can’t complain for the price. They just released a beta version that’s also worth a try. Great for showing the relationship between different groups of ideas.
  3. If your not sure which method of visual thinking would be the best, try exploratree and check out their pre-made templates.
  4. Learning by example is one of the quickest and most effective ways to learn new things. David Armano’s flickr account is packed with amazing visuals. Check them out! Great for inspiration and ideation.
  5. David Armano also put together a great presentation which helps to put the above in context.

Leave a comment

Filed under How To

Notes from Viral Marketing Webinar with Guy Kawasaki

Smartbrief put on a Webinar today called “From Brainstorm to Firestorm: Creating an Environment for Viral Marketing Success” – Round table with Guy Kawasaki, Andy Sernovitz, and a couple other hosts.

Save yourself an hour and a half and check out my notes from it. The nuggets are highlighted in yellow.

Thoughts?

Smartbrief_roundtable

1 Comment

Filed under Notes, Uncategorized